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Buildyourfirm multiweb

MULTIPLE WEBSITE STRATEGY FOR LEAD GENERATION

Cost Free
Presentation Length 1.5 hours

Recorded DateOctober 21, 2015
CPE:Not available
(archived webinars do not offer CPE credits)
Course LevelBasic
Course Description

As more CPA Firms now have websites and social media marketing programs, the competition to generate leads from the internet is more competitive. In other words, what used to work 5-10 years ago no longer yields the same results.

This webinar will show how savvy CPA Firms are using a multiple website strategy in conjunction with other inbound marketing tactics to yield higher quality leads from the internet. The teaching method will use a case study approach to show how CPA Firms are dominating the lead generation game using a combination of targeted search engine optimization, pay per click advertising, retargeting advertising and blogging.

Learning Objectives

  • Strategies to develop generate motivated leads from the internet

  • Strategies to obtain higher quality clients

  • Enhance your firm image

  • Learn how to get prospects to call your office for an appointment

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PLEASE NOTE: ARCHIVED WEBINARS DO NOT QUALIFY FOR CPE
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Hugh Duffy

Build Your Firm
Chief Marketing Officer & Co-Founder
[email protected]
2033188386

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Hugh is a co-founder of Build Your Firm and has been the Chief Marketing Officer since the inception in 2003. He has over thirty years of Marketing and Sales experience working in the consumer-packaged goods, internet media, publishing and professional services industries. Today, Hugh oversees the Outsourced Marketing Program, teaches thousands of accountants how to improve their marketing each year, writes a monthly email newsletter, blogs regularly, and is frequently published in accounting publications like CCH’s CPA Practice Management Forum, CPA Technology Advisor, Intuit’s Accountants News Central, Progressive Accountant, and numerous state society magazines. Within the accounting industry, Hugh’s talent for helping accountant’s capitalize on their strengths to create a vibrant niche is unparalleled. The range of niches that he has helped create for accounting firms is extensive. Most importantly, these niches help accountants attract higher quality leads, realize higher fees, and derive more satisfaction from their practice.

About Our Presenter

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Build Your Firm is a practice development firm dedicated to the accounting industry. We offer a proven practice development system that enables accountants to operate practices at higher profit margins, realize higher hourly fees, and operate the practice with less stress. Build Your Firm provides continuing education training to thousands of accountants each year on marketing, selling, and practice management topics. Our core services are: • Website Development (all types of accounting practices) • Accounting Marketing • Practice Management • Outsourced Marketing and Coaching