Whether attending in person or virtually, accounting conferences offer powerful opportunities for discovery, connection, and growth. But without a clear plan, the excitement can quickly fade once the event ends. In this session, we’ll explore how to maximize the value of every conference—virtual or in-person—by setting intentional goals, capturing meaningful insights, and turning what you learn into real, measurable results. You’ll leave with practical tools to help you evaluate new technologies, implement fresh ideas, and drive real change in your firm or practice.
Identify key strategies for preparing to attend virtual and in-person accounting conferences that align with specific learning and business objectives
Describe methods for engaging during conference sessions and vendor interactions—both onsite and online—to capture valuable insights and opportunities
Develop a post-conference action plan to evaluate and implement relevant tools, technologies, or ideas within an accounting practice or firm
Determine effective techniques for maximizing networking opportunities during conferences to build professional relationships
Woodard
Director of Education and Media
[email protected]
Heather is the Director of Education and Media at Woodard. She has over 25 years of experience as an accounting professional, educator, national trainer, and writer. She is also the co-host of The Appy Hour with Liz and Heather.
Woodard
Catalyst
[email protected]
(404) 857-0700
Brandy currently serves as the Catalyst at Woodard, leading the charge in operational excellence through the implementation of a dynamic project management solution. Her responsibilities include seamlessly integrating key systems, providing team training, and conducting executive-level reviews of Company OKRs. Beyond the corporate landscape, Brandy, a self-proclaimed "Jane of All Trades," constantly seeks mental stimulation, generating new approaches, ideas, and projects that push creative boundaries for herself and those around her. She holds a BS in Fine Arts and began a Global MBA and an MS in Instructional Design and Technology.
With her robust background, Brandy played a pivotal role as the Concept Alchemist at High Rock Accounting, contributing significantly to the development of the Nucleus program for accounting entrepreneurs. Her expertise extends to marketing oversight, educational initiatives, and design, showcasing a unique blend of strategic thinking and creative flair. Prior to that, she showcased her creativity at Xero as a creative badass for their Partner Relations team. With a proven track record in operations and project management, her extensive experience encompasses building teams and departments for startups, creating leadership development programs, coaching public speakers, and leveraging design for enhanced learning and communication.
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Woodard empowers small business advisors to transform their practices and their clients through education, coaching, resources, and professional communities. Woodard's education programs provide some of the most advanced and relevant training in the world. Their coaching program is regarded as the most comprehensive and high-impact program of its kind, their resources are unique and high-impact, and their communities gather some of the most experienced - and kindest - advisors in the world.